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The following is a guest post from Kate Webster. Kate Webster writes for lead generation resource, ResourceNation.com. She focuses on a variety of topics including ecommerce web design.
When a customer stumbles upon your ecommerce website in the shopping mall of the internet, your main objective is to convert the customer from a visitor into a buyer. According to the National Retail Federation, the average conversion rate in 2011 was only 2-3%.
As the owner of an online business, it is important for you to not only attract people to your website, but to get them to buy. Lowering prices and offering deals are reliable methods of raising your website conversion, but there are a few subtle web design tactics you can use to convince your customer to buy.
Using search engine optimization as one of these tactics will make your ecommerce site more likely to be picked up by your online shoppers. While developing SEO starts in the first stages of building your site, you can make these changes on an existing website, as well.
Making an easy-to-use checkout page is essential for getting customers to buy your product. If they finally choose an item to purchase and then are confronted with a difficult or stressful checkout process, they are less likely to follow through– this is the definition of shopping cart abandonment. Here are some ideas about how to improve the design.
Add Testimonials and Endorsements
According to Nielson Company survey, 57% of customers considered posted reviews before buying. Including previous customer reviews is a great way to increase your conversion rate.
Because the average conversion rate is so small on ecommerce sites, not only is it important to draw customers to your site, but to keep them purchasing once they get there. By including these practices and features on your site, you can increase your conversion rate and get more business on your ecommerce site.
Have any tips that help boost ecommerce conversion rates? Leave in the comments section below!
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