AdWords Labels, 5 Ways You Can Use Labels to Save You Time
Amongst the ever-growing list of features available within the Google AdWords interface is a fairly new addition to the platform. “Labels” is a feature that allows you to tag accounts, campaigns, adgroups, adverts & keywords with a custom label. On top of this, you’re also able to use your ‘Dimensions’ tab to then segment your report data by their labels. This feature has a huge amount of potential to save you time working your account. Here are 5 ways in which you can use the feature:
1) CPA / Goal labelling. If you have specific CPA and/or conversion volume targets for particular accounts/campaigns/adgroups/keywords, then recording these targets using labels is definitely the best way to ensure that you’re keeping a close eye on targets and optimising your account to achieve these targets. This removes the need for a 3rd party program (such as excel) to be used, giving you all of your required information in a single interface.
2) Keeping track of budgets. While AdWords allows for daily budget caps at the campaign level, this cannot be done for accounts unless you’ve got a direct invoicing account with Google. To ensure you’re keeping track of exactly how much you should be spending each month on your AdWords activity, set a label at the account level which tells you what your budget is for the month.
3) Identify problem keywords. If you happen to come across keywords that you have concern over, whether it be due to the CPC being too high conversion rate too low or otherwise, it’s a good idea to mark these terms with a label so that you can keep a close eye on them in the future. This will save you having to looking through your keyword list everyday having to remember exactly which terms you’d identified in the past.
4) Identify focus keywords. Most AdWords campaigns will have only a handful of terms that generate the huge majority of their conversions. Creating a label for these terms will allow you to monitor their performance specifically, and identify whether you need to spend time improving these terms, whether you should increase their budget, etc.
5) Segment data. Last but definitely not least, labels give you an extremely way of creating segmenting your account in almost any way you please. If you’re looking to compare the total performance of one set of keywords vs. another, simply assign a label for each keyword set and compare the data in your ‘Dimensions’ tab.
While labels are not a feature that is a necessity when launching your campaign, they do provide a great opportunity to drastically cut down management time for your campaign and should be used by anyone who is serious about their CPC.
Hope this posts assist you with working and managing your AdWords labels, if you have any questions or comments please leave below.