Our Best Online Marketing Articles for Small Business February 2012

Every day I am constantly forwarding some of our great articles to people looking to start online marketing, Adwords or seo. These articles written by my staff here at Click Click Media are a great resource and have provided excellent value to some of our clients and prospects.

In this post I am going to gather together my favourite articles for easy reference in the future. So, here they are, my favourite articles from the Click Click Media team and what I like about them

1. Planning Your New Website

This article goes through good thought process for new ventures and small business when planning a website. The great thing about this article is the new point of view it has offered my clients an insight into how our team think when organising a website.

2. Website strategy

In my role I often send this article through to provide some insight into how different channels can come together in promoting your business and website. This easy to read article and great graphic puts these idea’s together very effectively. This article also contains a list of great free resources for any website.

3. Adwords Squidoo lens

Our very popular Adwords Squidoo lens is one of the most well put together Google Adwords resource on the internet. I utilise this document all the time when explaining the detail and processes in effectively managing Google Adwords campaigns. It is also an exceptional resource for anyone looking to create and manage their own Adwords campaigns.

4. Google Adwords 101

This article covers the fundamentals of Google Adwords and PPC advertising in general. What I like about this article is it is geared to people who are unfamiliar with PPC advertising. The article also dives into some of the decision making going on when users click on PPC ads and even provides a few tips for great campaigns.

5. SEO do’s and don’ts

This article strives to debunk some of the ‘magic’ behind SEO and aims to provide understanding and encouragement for people taking the plunge into SEO either by themselves or through a professional.

6. The true value of SEO to small business

It can be hard to make the decision and commitment to spend time working on your SEO efforts. Often understanding exactly how SEO can benefit your business by searching or browsing the web can be a challenge. This article I often use to give our smaller clients some perspective on the benefits of SEO.

7. Online Marketing Jargon

An abundance of acronyms in this industry can potentially create a huge learning curve when educating yourself on online marketing. This great article covers 99% of the terms you will encounter.

8. Google Adwords, The Right Management

A great post about Google Adwords Management. If your Adwords campaign isn’t working as well as you hoped, or isn’t showing signs of improvement over time, should you blame the marketing channel itself? An explanation of what your search professional should be doing for your campaign along with some tips to improve your Adwords performance.

Hope you’ve enjoyed this article round up and discovered some of the great posts our blog has to offer. I know it will be a great resource for me to use in the future.

Do you have a favourite out of the articles listed here? Can you suggest any new topic for our guys to cover? Let us know in the comments!