Google Ads Agency in Sydney
- Certified Google Premier Partner since 2008
- $115M+ managed, fees from $1,200/month, no lock-in
- Proven record of lowering CPA and increasing ROI
What makes us different as a Google Ads agency in Sydney
You are not short of agencies promising Google Ads results. The difference is who can actually deliver. As a certified Google Premier Partner since 2008, Click Click Media has managed over $115 million in ad spend for Australian businesses. Our Sydney-based team builds campaigns that cut wasted spend, drive qualified leads, and prove ROI within 90 days. Most clients see lower CPAs and stronger conversion pipelines in the first month.
Who we help with Google Ads in Sydney
We work with businesses at all stages, from ambitious local operators to established brands ready to scale. Every Google Ads strategy is tailored to your goals and market realities.
- Local service businesses in trades, healthcare, and professional services needing a predictable flow of qualified enquiries across suburbs like Parramatta, Norwest, and the Northern Beaches.
- Growth-minded eCommerce brands that need to scale online sales profitably while protecting brand terms and controlling acquisition costs.
- Marketing managers and in-house teams looking for a transparent, data-driven partner to guide strategy and prove ROI to leadership.
- Franchises and multi-location businesses needing campaigns that balance local lead generation with brand consistency across Sydney and beyond.
Whether you are launching your first campaign or fixing a broken account, our team focuses on what matters: better quality leads, lower acquisition costs, and sustainable growth.
Why choose Click Click Media for Google Ads
Photo contains: Adriel and Amanda
Choosing a Google Ads agency is not about dashboards. It is about outcomes. Here is how we deliver differently:
- Certified Google Premier Partner ranked in the top 3% since 2008.
- Sydney-based Google Ads specialists provide local support and fast communication from our Norwest office.
- Custom strategy and management built around your goals, not cookie-cutter templates.
- Daily performance checks with weekly refinements and monthly strategy calls.
- Full Google Ads coverage across Search, Shopping, Display, YouTube, and Performance Max.
- In-house design and development for rapid landing page builds and campaign improvements.
- No lock-in contracts: month-to-month after 90 days, partnership-focused always.
- Real people, real office: visit us in Norwest and talk face to face.
Our Google Ads services in Sydney
Search Ads
Appear when Sydney customers are actively searching. We combine smart keyword targeting, intent-based ad copy, and suburb-specific campaigns across Parramatta, the CBD, Northern Beaches, and Western Sydney.
Performance Max Campaigns
We build Performance Max campaigns with strict guardrails: brand exclusions, asset group controls, and conversion-focused tracking. This ensures PMax drives genuine growth, not inflated vanity conversions.
Display Ads
Reach Sydney audiences across millions of websites, apps, and YouTube. Our creatives are built to stop the scroll and nurture brand awareness that leads to action.
Shopping Ads
For eCommerce, Google Shopping Ads put your products front and centre. We optimise shopping feeds, product titles, and bidding so you appear when customers are comparing and ready to purchase.
YouTube Ads
Engage local audiences with impactful video campaigns: from bumper ads to in-stream video that drive brand recall and conversions.
Remarketing and Cross-Channel
Stay top-of-mind by reconnecting with visitors who did not convert the first time. We run remarketing flows across Display, YouTube, and Shopping, ensuring warm audiences return ready to buy.
How we run winning Google Ads campaigns
Photo contains: Anastasia and Mark
1. Account structure that mirrors intent
We use single-intent ad groups, clean match-type strategy, and keyword theming aligned to the searcher stage. Performance Max is ring-fenced with campaign-level exclusions and asset groups mapped to real product or service clusters.
2. Targeting that finds buyers
We blend first-party audiences, in-market signals, detailed demographics, and geo layers targeting Sydney CBD, Norwest, Parramatta, and key postcodes. Negative lists are maintained weekly to keep time-wasters out.
3. Creative and landing experiences that convert
Ad variants emphasise Sydney proof: local clients, suburbs serviced, and time-to-quote. Landing pages are purpose-built, fast (under 2.5s LCP), and message-matched to search intent.
4. Measurement that decision-makers trust
Server-side tracking where possible, GA4 with enhanced conversions, call tracking, and lead quality feedback loops (MQL, SQL, Won) so we optimise to revenue, not just form fills.
What is included in our Sydney Google Ads management
Our approach goes beyond launching ads. We focus on profit-driving structures, creative discipline, and ongoing optimisation so every dollar works harder.
- Discovery and Audit: A deep dive into your account, tracking, and competitors to find wasted spend and immediate growth levers.
- Strategic Campaign Build: From account structure to audience segmentation, built to support scale and reduce technical debt.
- Keyword Intelligence: Advanced match-type mix, competitive research, and negative list curation to cut waste and capture high-intent search.
- Creative Framework: On-brand ad copy, image and video assets, and all required extensions tested in ongoing cadences.
- Performance Max Governance: PMax guardrails including brand-term protection, exclusion lists, feed hygiene, and creative QA.
- Landing Page Alignment: Guidance or direct builds via our web design team to ensure pages convert and meet ad relevance requirements.
- Ongoing Optimisation: Weekly checks of queries, budgets, placements, audiences, and creative tests to steadily improve efficiency.
- Transparent Reporting: Clear insights into what is working, what is changing, and how to keep improving.
Your 90-day roadmap to more leads and sales
Our first 90 days are designed to deliver results quickly while laying the foundation for long-term growth.
- Week 1: Rapid Audit and Quick Wins – Full account, feed, and tracking audit. We fix conversion tracking, apply fraud prevention, and implement low-risk quick wins that start improving lead quality within days.
- Weeks 2-4: Strategic Rebuild – Rebuild campaigns for clean structure and PMax governance. Roll out new audiences, creative frameworks, and landing page alignment.
- Weeks 5-8: Optimise and Secure Efficiency – Constant query trimming, placement audits, and creative testing. Focus on protecting budget from waste and shifting spend to what works.
- Weeks 9-12: Scale and Deepen Testing – Double down on winning campaigns, expand audiences, refine PMax settings, and start advanced testing to accelerate growth.
Goal: Visible performance improvements within the first month, then sustainable compounding gains by the end of the first quarter.
Latest reviews
Google Ads pricing for Sydney businesses
We work with businesses of all sizes and tailor campaigns to your goals and growth stage.
Many new Sydney advertisers start with around $2,000-$3,000/month in ad spend and a management fee from $1,200/month (month-to-month after the first 90 days with no lock-in contract).
For eCommerce, franchise, or multi-location brands with higher growth targets, strong early results typically come with $5,000-$10,000/month in ad spend and management from $1,500/month.
Need something different? We offer custom engagement models for scaling businesses, seasonal advertisers, or those rebuilding accounts after poor past results.
All pricing is indicative and exclusive of GST. Every proposal is fully itemised so you can see exactly what is included.
Trial offer: FREE ads audit + Discovery session (limited spots; offer terms apply).
Last updated: December 18, 2025
Results, not promises
Fitness Hero: Profit-First Google Ads Rebuild
Challenge: High ad spend across hundreds of low-margin products was draining budget without delivering profit, and the previous agency was charging premium fees for underperforming campaigns.
Solution: We paused low-profit campaigns, focused spend on high-converting products, and shifted the success metric from ROI at all costs to ROI that leaves more money in the bank.
Result: Same ROI but significantly higher net profit within 6 months. Fitness Hero grew from struggling retailer to profitable superstore.
Fab Fun Entertainment: From Referrals to Scalable Growth
Challenge: No digital marketing strategy meant bookings came only through word-of-mouth, causing unpredictable revenue and no clear path to scale.
Solution: We launched targeted Google Ads campaigns with strategic keyword targeting across Sydney suburbs, combined with a website redesign and custom CRM to handle increased lead flow.
Result: 2X revenue growth following the Google Ads launch, with corporate bookings creating steady, scalable work.
Pro-Cut Tree Services: 900% Lead Increase
Challenge: Struggling to rank in local search with Google Ads generating clicks at an unprofitable cost per lead, making it impossible to scale without wasting budget.
Solution: We combined hyper-local campaign buildout with suburb-level geotargeting, a negative keyword overhaul, and conversion-optimised landing pages.
Result: 200+ leads in the first month and 900% increase in monthly leads, with expansion into new service areas without additional overhead.
Meet the Sydney Google Ads team
Our expert Google Ads strategies focus on building and optimising campaigns that deliver high-quality leads and measurable results. We create data-driven, scalable solutions that maximise return on ad spend while continuously improving cost per conversion.
Adriel Santos
Senior Manager | Paid Media Specialist
Adriel joined Click Click Media back in 2015 and has been shaping high-performing Google Ads campaigns ever since. He’s known for making Google Ads behave – fine-tuning match types, setting solid PMax guardrails, and orchestrating creative cadence. By cutting out waste and doubling down on what works, Adriel helps clients scale their best-performing campaigns with precision.
Amanda Decker
General Manager | Client Services
Amanda has been a cornerstone at Click Click Media since 2015, blending operational excellence with deep expertise in PPC and Google Ads. She keeps programs humming with clear priorities, tight communication, and zero surprises. From campaign optimizations to major launches, Amanda’s focus ensures everything runs smoothly – often ahead of schedule. If a launch is planned for Friday, she makes sure it’s ready to ship on Thursday.
Anastasia Rapson
Social Media Manager
Anastasia brings deep experience in building social profiles, engaging audiences, and running expert campaigns that convert. She makes social work for performance – no fluff, just smart content that drives clicks, builds trust, and delivers measurable results.
Claire Wendell
Visionary Founder
Part of the original team rolling out Google Ads (AdWords back then) to Australian businesses in 2003. A 20+ year industry veteran, founder of Click Click Media and one of the leading Google Ads strategists in Australia.
Google Ads FAQs
Got a question not answered below? Reach out and we are happy to help.
How much do Google Ads cost in Sydney?
Most Sydney businesses invest between $3,000 and $5,000 per month (ad spend plus management fees) to run effective campaigns. CPCs vary by industry: local services typically pay $2-5 per click, while legal, finance, and healthcare can reach $10-20+.
Your actual costs depend on ad quality and landing page performance. Google rewards relevance, so well-structured campaigns often pay less than competitors. We provide a custom quote after your free audit.
How soon will I see results from Google Ads?
Most clients see early wins within 30-60 days: improved click-through rates, reduced wasted spend, and initial conversions. These quick wins come from fixing tracking, tightening keyword targeting, and improving ad copy.
Full optimisation impact typically shows around 90 days as Google’s algorithms gather data and we complete enough testing cycles. After that, campaigns compound in performance as we scale winners.
How do your Google Ads agency fees work?
We charge a flat monthly management fee plus your advertising spend (paid directly to Google). Fees typically range from $1,200 to $3,000+ per month depending on account complexity, campaign types, and number of locations.
Every proposal is fully itemised so you know exactly what is included. After the first 90 days, it is month-to-month with no lock-in.
What reporting will I get from your Google Ads agency?
You will receive ROI-focused reporting covering clicks, CPC, CPA, ROAS, and conversions, plus suburb-level breakdowns showing which Sydney locations drive the best leads.
Beyond numbers, you get monthly strategy calls to discuss what is working and what we are testing next, plus access to live dashboards via Looker Studio.
Should I hire a Google Ads agency or manage campaigns in-house?
If you are spending $5,000+ per month or competing in a high-CPC industry, an agency typically delivers faster results and better ROI than in-house teams juggling multiple responsibilities.
We regularly find 20-40% of budget going to waste in accounts we audit, which often covers management fees in the first month alone.
Do I need a good website for Google Ads to work?
Yes. Google Ads sends traffic, but your landing page converts that traffic into leads or sales. A slow or confusing page can double your cost per acquisition. Google also factors landing page experience into Quality Score.
Good landing pages need: speed (under 2.5 seconds), message match with ad copy, clear call-to-action, and mobile optimisation. Our web design team can build conversion-focused pages if needed.
What industries do you specialise in for Google Ads?
We have deep experience in local services (trades, healthcare, professional services), eCommerce, franchises, and B2B services. For local businesses, we focus on suburb-level targeting and call tracking. For eCommerce, we specialise in Shopping feed optimisation and Performance Max governance.
Check our case studies to see the range of businesses we have worked with.
Can I target specific suburbs in Sydney with Google Ads?
Yes. We can target by specific suburbs, postcodes, or custom radius zones around your business. Sydney CBD searches cost 40-60% more than outer suburbs like Penrith or Campbelltown, so precise targeting ensures you only pay premium prices where it makes sense.
We also use location bid adjustments to shift budget toward suburbs that convert best for your business.
Ready to see what a top 3% Google Partner can do?
Your business deserves a Google Ads agency that is as committed to your success as you are. We transform your goals into real growth with tailored Google Ads strategies, ongoing optimisation, and a transparent, customer-first approach.
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