Improve your AdWords Performance with a Conversion Tracking Installation
If you’ve ever run an AdWords campaign for your business, then you’d know about the huge amount of performance data that can be reported on; CPCs, CTRs, clicks, impressions… the list goes on. However, out of all of these important metrics that can be used to improve your campaign performance, the most important by far is conversions.
While “conversions” is not a default metrics that can be tracked with AdWords, there is a tool found within the interface that can be used to track any action on your website as a conversion, whether it be an online inquiry, a sale, or a newsletter signup. This tool is called “AdWords Conversion Tracking”.
How to install Google Conversion Tracking
Installing Google’s Conversion Tracking is usually very simple. All that is required is for the tool to be activated within the AdWords interface, at which point a small snippet of HTML code will be provided. This code needs to be installed onto the conversion page of the user’s website. For example, if an online sale was being tracked as a conversion, then the conversion tracking code snippet would need to be inserted onto the “thank you for purchasing” page, so that it tracks every time a person lands on this page.
Although installing Google’s conversion tracking can be very simple, there are often issues that can arise when websites are set up in particular ways. For example some sites do not have a “thank you” page for online inquiries, which requires the code to be editted and then place onto the “submit” button. Because of issues like this, it can sometimes be best to hire an experienced AdWords & Web expert to install Google’s conversion tracking onto your site for you. This will ensure that your conversions are being tracked accurately, making it possible for you to make the right changes to your AdWords campaign to generate positive results for your business.
For Google’s Official AdWords Conversion Tracking Installation guide, click here!
To speak to Click Click Media about our Conversion Tracking Installation Service, give us a call on 02 9654 3323 or e-mail us using our contact form!
