Choosing the Right Selling Point to Turn Your Website Visitors into Customers In the world of online marketing, different traffic sources for your website are popping up every day. Because of this, it’s becoming increasingly simple to generate high traffic volume to your website in a short amount of time. However it’s not all good news. With the increasing popularity of online marketing channels, more and more business owners are focusing their marketing dollars onto online, meaning the competitiveness of online is only going one way – up! The ever-increasing competitiveness of online marketing channels poses a number of problems for your
Read more →5 Rules of Thumb That AdWords Experts Should Live By In the world of PPC and online marketing in general, certain strategies can yield a very different result from business to business. Although there is no set strategy that is going to work for everyone, there are rules & formulas you can apply to pretty much any online business to see a strong conversion rate for your website. This is particularly important for AdWords experts due to the fact that every website visit costs money, so which online marketing ‘rules of thumb’ should we follow to ensure we’re getting the
Read more →Make Bulk Campaign Changes Using the New AdWords Editable Reports If you’re looking for ways to save time managing your AdWords marketing campaign, then it seems Google had you in mind with their latest update! “Editable reports”, the latest feature added to AdWords, is a bulk edit feature which allows downloaded reports to be edited within Excel and then re-uploaded into the AdWords system. This removes the need to spend tiring hours in your account making changes to individual keywords ‘row by row’. So how do I use this new feature? Google have made the new editable report feature very
Read more →The following article is a guest post from Patrick Del Rosario from Open Colleges, one of Australia’s pioneer and leading providers of Business management courses and Human resources courses. When not working, Patrick enjoys blogging about career and business. What You Need To Know For an Online Business Expansion These days, expanding your business couldn’t be easier, and most businesses, from the local privately owned ones to the national and international giants, have some type of online option set up for their increasingly tech-savvy customers. Bill Gates predicted that by the end of 2002, there would only be two kinds of online businesses—those
Read more →Tips for diagnosing a sudden website conversion rate decrease. Nothing in online marketing should be taken more seriously than a sudden dramatic drop in conversion rate. Now I’m not talking about quantity of conversions but the actual percentage of visitors to your site that are making a conversion action. In a scenario where you see a drop off in conversion volume, chances are you are experiencing a drop in traffic, which you will see in Analytics allowing you to work backwards to looking at your traffic sources. However what do you do when you see a drop in conversion rate for the
Read more →Google Announces Update to AdWords Trademark Policy In Australia This week Google have announced a pretty significant policy update which has the potential to have a big impact within the online marketing landscape. According to the announcement from Google, The AdWords team will no longer be preventing advertisers from selecting a third party’s trademark as a keyword in ads targeting Australia (among other countries – see the link above for the full list). What does this mean in plain English? Basically this update to Google’s policy means that AdWords advertisers are no longer able to prevent competitors from bidding on
Read more →AdWords Enhanced Campaigns – What does it mean for me as an advertiser? If you’re reading this, then chances are you’re currently running an AdWords campaign – if that is the case then one of Google’s major 2013 AdWords updates “Enhanced Campaigns” is going to greatly affect how you structure & also optimise your campaign. So what is ‘enhanced campaigns’? AdWords Enhanced Campaigns is a new feature being rolled out across all AdWords accounts from now until mid-2013. The feature basically removes the need to create duplicate campaigns across numerous devices (PC/Tablet/Mobile) & locations, by giving you more control over
Read more →Get the Most out of your Marketing Budget – Maximising Your AdWords Performance Life is not so easy for online business owners in today’s marketing landscape – or not as easy as it once was, at least. Gone are the days when a few hours of quick link building would get your website ranked on the first page of Google organic rankings for practically any keyword of your choice, and gone are the days where you’d pay no more than 30 cents for an AdWords click via practically any keyword of your choosing. There are two big reasons for the
Read more →
