5 Insightful Online Marketing Articles The Click Click Media team are avid blog readers, so for this post I thought I’d grab a recent favourite article from each of our staff that they considered insightful, interesting and really impressed them. So here they are below, Click Click Media’s list of 5 favourite online marketing articles (in no particular order) for 2012. 12 Tips When Using Facebook Promoted Posts (by Andrea Vahl at Social Media Examiner) Due to the huge impact social media has had in the online marketing world in the last couple of years, the introduction of Facebook’s ‘Promoted Posts’ feature
Read more →Facebook Rolls out Promoted Posts for Facebook Pages
By Daniel Buckley on June 1, 2012 / Facebook & Social Media, Online Marketing Blog / Leave a comment
Facebook Rolls out Promoted Posts for Facebook Pages Right in the heat of a backlash about Facebook’s disappointing IPO, Facebook is working to build its advertising potential. If you have more than 400 likes on Your Facebook Page, you now have another platform through Facebook to market your business. Enter ‘Promoted Posts’. Facebook has been ‘Testing’ this feature for a short period of time now, with most thinking it would not see the light of day. Well, it has. Facebook quietly rolled this out yesterday with a confirmation on their marketing page. Here is a video released from Facebook on
Read more →Facebook Offers – How it works and how to use
By Daniel Buckley on April 19, 2012 / Facebook & Social Media, Online Marketing Blog / Leave a comment
Facebook Offers – How it works and how to use Some Highlights At a glance this looks extremely simple to use. You simply post your offer like you would a regular status update. The offer will then appear directly on your fans timeline. You can check the amount of people who have taken up your offer located below the offers headline. You can also choose to target any of your offers audience by country and language which gives you control over who see’s and uses it. The images are 90 by 90 pixels, the headline will allow 90 characters and
Read more →Facebook Timeline Now Mandatory, What you need to do for your business page
By Phillip Wendell on March 30, 2012 / Facebook & Social Media, Online Marketing Blog / Leave a comment
Facebook Timeline Now Mandatory, What you need to do for your business page As you all have no doubt heard somewhere on the grapevine, Facebook is rolling out its ‘Timeline’ update. That means that all Facebook profiles and business pages will be converted to the new ‘Timeline’ layout – this takes full effect on 30/03/2012. So, what does this mean for your business page, and will this effect what you currently have in place? A lot of noise has been made about this update simply because it is mandatory for all profiles and pages to have the timeline – There
Read more →Why Your Company Should Have a Blog?
By Phillip Wendell on March 12, 2012 / Facebook & Social Media, Online Marketing Blog, SEO / Leave a comment
Why your company should have a blog? Many business owners think that there’s no point in having a blog. They may decide that it isn’t *required* in their industry or that there is too much effort in maintaining it and posting. Other business owners see blogging as a means only to help their SEO efforts, or to bulk out the content on their website. So what are some benefits of having a company blog? 1. It helps establish you as an authority on a subject If you are in business, chances are you are good at something. Writing and sharing
Read more →AdWords Squidoo Lens from the Click Click Media AdWords Team
By Phillip Wendell on November 18, 2011 / Facebook & Social Media, Google AdWords, Online Marketing Blog / Leave a comment
AdWords Squidoo Lens from the Click Click Media AdWords Team After sitting in its draft form on Squidoo for the past two months this week we focused on finally finishing our Squidoo Lens all about Google AdWords. In the end we had to cull a lot of our planned content but we feel this gives a great idea to those new to running their own AdWords campaigns a great start to a successful experience with Google AdWords. Well done to Jeremy Decker here who had the courage to tackle finishing this. Until it gets updated… Please visit the lens and
Read more →When Social Media goes horribly wrong yet yields results
By Daniel Buckley on September 7, 2011 / Facebook & Social Media, Online Marketing Blog / Leave a comment
Social Media Disasters of 2011 I have been following some Social Media “Catastrophes” over the previous few weeks and there is one story that has really caught my eye for a number of reasons. Let me explain: Two years ago, Fluid Hair, a hair salon in Canada did a Social Media Photography shoot to promote their salon and in the last few weeks, this shoot has blown out of control on the Social Media front. What you see above is one of the photos (six in total) from the shoot which was labelled ‘Look Good in All You Do’. The
Read more →Online Marketing – A New Value Proposition
By Phillip Wendell on August 11, 2011 / Email Marketing, Facebook & Social Media, Google AdWords, Online Marketing Blog, SEO, Websites / Leave a comment
A New Value Proposition In comparison to the more mature markets like the USA and UK, to date, Australian businesses have been relatively slow off the mark in developing their online presence. Australia’s online retail sales of $12 Billion in 2010 with expected growth of 10 to 15% in 2011, will represent about 5.5% of total retail sales. (The UK is around 9% and the US around 7%) Most Australian consumers, even if they are not buying online are searching online prior to buying either goods or services. Smart Australian companies have realised the upside in developing their online technology
Read more →Create a Facebook Landing page from your WordPress Theme.
By Phillip Wendell on July 10, 2011 / Facebook & Social Media, Online Marketing Blog / Leave a comment
How to create a Facebook Landing page from your WordPress theme. Important: The below information is out of date, Facebook has changed a lot with the addition of timeline and a change to the process of implementing apps to your fanpage. Please treat the information below as historical! In house we use a specially designed Joomla template we have developed to use for our facebook fan pages but I was wondering if you could create one straight from your current wordpress theme (as we have decided to create our new website in wordpress). This could enable you to keep the
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