3 New ‘Enhanced Campaign’ AdWords Features That You Should Be Using! Enhanced campaigns – if you’re a member of the online marketing world you’ve no doubt heard this phrase. If not, enhanced campaigns are one of the latest feature updates of the ‘Google AdWords’ Pay-Per-Click marketing platform. So what does the ‘Enhanced Campaign’ update feature? Enhanced campaigns are significantly different to the way campaigns worked previously. Basically, you now have a significant amount of extra control over the amount you’re paying for clicks on particular devices /audiences, which adverts you show for particular devices/audiences and even more advanced reporting to
Read more →Make Bulk Campaign Changes Using the New AdWords Editable Reports If you’re looking for ways to save time managing your AdWords marketing campaign, then it seems Google had you in mind with their latest update! “Editable reports”, the latest feature added to AdWords, is a bulk edit feature which allows downloaded reports to be edited within Excel and then re-uploaded into the AdWords system. This removes the need to spend tiring hours in your account making changes to individual keywords ‘row by row’. So how do I use this new feature? Google have made the new editable report feature very
Read more →Google Announces Update to AdWords Trademark Policy In Australia This week Google have announced a pretty significant policy update which has the potential to have a big impact within the online marketing landscape. According to the announcement from Google, The AdWords team will no longer be preventing advertisers from selecting a third party’s trademark as a keyword in ads targeting Australia (among other countries – see the link above for the full list). What does this mean in plain English? Basically this update to Google’s policy means that AdWords advertisers are no longer able to prevent competitors from bidding on
Read more →AdWords Enhanced Campaigns – What does it mean for me as an advertiser? If you’re reading this, then chances are you’re currently running an AdWords campaign – if that is the case then one of Google’s major 2013 AdWords updates “Enhanced Campaigns” is going to greatly affect how you structure & also optimise your campaign. So what is ‘enhanced campaigns’? AdWords Enhanced Campaigns is a new feature being rolled out across all AdWords accounts from now until mid-2013. The feature basically removes the need to create duplicate campaigns across numerous devices (PC/Tablet/Mobile) & locations, by giving you more control over
Read more →Get the Most out of your Marketing Budget – Maximising Your AdWords Performance Life is not so easy for online business owners in today’s marketing landscape – or not as easy as it once was, at least. Gone are the days when a few hours of quick link building would get your website ranked on the first page of Google organic rankings for practically any keyword of your choice, and gone are the days where you’d pay no more than 30 cents for an AdWords click via practically any keyword of your choosing. There are two big reasons for the
Read more →Understanding The AdWords Keyword Tool Before any AdWords campaign is set live, an extensive keyword research exercise should be undertaken by the advertiser. This helps to ensure that their campaign contains the correct keywords that their potential customers will be using to find their product and/or service. Keyword research may be one of the more basic areas of AdWords management for an experienced online marketing professional, however for many business owners it can be a major cause of poor conversion rates. When it comes to creating a keyword list for your AdWords campaign, there’s a hell of a lot that
Read more →Master Google AdWords Automated Rules! In late 2010, Google rolled out a new feature across their AdWords advertising platform which allowed users to set automatic account adjustments based on user selected criteria. This feature basically allows advertisers to spend less of their time on bid management and more time focusing on the strategy of their marketing. Although many third party companies have allowed for this sort of automated functionality long before it was introduced within the AdWords interface, this addition was a major added benefit to advertisers who do not have the time, budget or trust to allow a third party to
Read more →Our Best AdWords Help Articles In 2012 Its time to round up our best AdWords how to articles, over the last year we have published some great advice for beginner Google AdWords users that cover good practise and introduces methods and tools that we feel aren’t used commonly enough. Hopefully we have helped a few people out. As the year is rapidly coming to an end, lets gather them all up! How to Structure your AdWords Account Account structure is important for both the accurate measurement and control of your campaigns. This article provides an exceptional overview of how to ensure your account structure
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