Understanding Online Marketing These days it can be hard to determine exactly what types of online marketing will give the best value for your business and how you should weight budgets across the different areas. In this post I will cover the more popular methods of getting your name out there, detail their strengths and weaknesses and a give a few tips. This post is not meant to be overly comprehensive, but links to other resources will be provided at the end for those still keen. The key areas and disciplines of online marketing; Search Engine Optimisation Paid Search Display
Read more →Google Advertising – What are your options? It’s no secret that in today’s online landscape, if you want any kind of significant exposure for your brand and/or website, then you’re going to need to be involved with Google in some way. Due to the fact that the top 2 search engines (Google.com & YouTube.com) in the world are owned by the online giant, there’s simply no alternative that even comes close when it comes to audience reach. So you know that you have to use Google to promote your brand and/or website, but seeing as there are so many different
Read more →Online Marketing Terms and Acronyms Commonly Used Business owners rarely have the time to be up to date on this industries terminology. Here is a resource of 75 terms that are commonly used and their definitions. Website Jargon Domain Name - A registered name you own or purchase. Your web property. URL – An web property address displayed in your browser. Host - Where the files, database & information for your website are stored. DNS - Domain Name Server. Computers that store and remember names and addresses of every other computer on the internet. Basically translating human friendly URL’s into computer friendly IP addresses (numbers).
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