Website Strategy. Plan your web presence to take full advantage of the modern internet landscape.

Modern website strategies go further than just developing and launching a website, plans for Social, SEO and PPC should be put into place as early as possible to ensure you are capturing and engaging your visitors.

Below is a simple diagram showing a planned web presence / website strategy along with explanations.

1. Your website.
The money site, this is where visitors come to lodge enquiries or make purchases. The end conversion goal.

2. Your Facebook page.
This page represents your company at a social level and its use is limited only by your imagination. Facebook is the perfect platform to launch promotions and products. It is also excellent avenue for testimonials and peer recommendations.

3. Your Twitter page.
Short updates about your company or industry. Use it as a network to keep up with the latest trends or engage your customers directly and start conversations.

4. Your Youtube channel.
Video marketing is a great way to further educate your customers on your products or services. Even if it is a 30 second clip of one of your staff members holding a product and going over its features, it will be loved by your potential buyers.

5. Your Blog.
Contribute to the internet as a community by offering useful articles. These can be advice, industry updates, messages from your MD or CEO and how-to’s.

6. Re-engaging your visitors.
Visitors to your online network will be offered opportunities to add your company to their social network via Facebook like, twitter follow and your blogs RSS feed. You should also offer subscription to your email marketing list to provide email updates.

7. SEO.
Running a web presence like this will already be helping your SEO efforts but at the very least you should be performing some basic SEO. You can start by ensuring the content on your website is relevant to what you are doing. You should consult with your web developer to insert the relevant page titles and meta descriptions in your site. You can also ask your suppliers and your industry networks to place a link on their site to yours.

8. Google Places / Maps.
Claim your business listing if you haven’t already and get it completed to 100%. Update this periodically and encourage your customers to leave a review on it.

9. Trial Google Adwords.
Google Adwords will deliver you traffic based on your selected keywords. They offer many incentives with free budget to get started along with some excellent training and support.

10. Remarketing.
This is slightly more advanced and will probably involve an online marketing company to do it for you. The reason its included it in the diagram is when running a network like this, if a potential customer visits your network but fall off before visiting your main site, advertisements about your company will follow them for a certain period around the internet. This ensures potential customers are given more opportunities to visit your website.

What does a website strategy like this cost my business?

It certainly will require a time investment but like any business this can be planned to ensure efficiency of your resources or staff.

Facebook business page = Free - https://www.facebook.com/pages/create.php
Twitter page = Free - https://twitter.com/signup
Youtube channel = Free - https://www.youtube.com/create_account
Wordpress blog = A minor setup fee from your developer or teach yourself (hosting / domain charge) - http://wordpress.org/hosting/
SEO site plan = Minor work for any seo company or teach yourself - http://www.seomoz.org/beginners-guide-to-seo
Google Places / Maps = Free - http://www.google.com/places/
Google Adwords = Free trials available - https://services.google.com/fb/forms/adwordscoupon/
Email Marketing = Free via Mailchimp - https://mailchimp.com/signup/

Of course all of the above can be expanded on by a professional online marketing company with custom designs, applications and templates along with professional SEO and PPC management but there is really no reason not to have the basics up and running.

Click Click Media now offers setups similar to this free with all of its web developments and SEO packages. If you would like to discuss Click Click Media putting together a website strategy for your business please contact us and we’d be happy to help.