Why your company should have a blog?
Many business owners think that there’s no point in having a blog. They may decide that it isn’t *required* in their industry or that there is too much effort in maintaining it and posting.
Other business owners see blogging as a means only to help their SEO efforts, or to bulk out the content on their website.
So what are some benefits of having a company blog?
1. It helps establish you as an authority on a subject
If you are in business, chances are you are good at something. Writing and sharing your knowledge of your services, products and industry can turn your business into a trusted authority on a subject, no matter how niche it may be.
If you are addressing your business’s most common questions, providing advice and sharing your knowledge to the internet community your company and website will be building trust with your potential customers.
This trust can turn into conversions.
2. You can make great contacts through blogging.
A blog is a great platform for someone to interact with your company. As users comment on your company’s posts, you can build discussions and communicate with like-minded people or address specific questions.
3. You will be able to build a portfolio of great articles.
Nothing is more satisfying then having content ready and on hand that addresses a problem or objection a prospect or customer may have. Being able to say “If you want to learn more about it, I just wrote an article, let me send you a link.” is satisfying.
Don’t forget your company’s blog can be used as a great offline asset for your sales team.
Companies can also ask their staff to write blogs, this is a great way to get a staff member to learn about a subject very quickly or hone their existing knowledge on a subject.
4. It gives you a platform to publish case studies and testimonials.
Everyone loves a story. Publishing a case study that shows a customer specific problem and the steps your business took to resolve it will provide a great resource for the internet community and attract visitors searching similar problems.
Showing the steps you took to solve a problem for a specific client can build a lot of trust with your websites visitors and again, increase conversions.
5. And of course, SEO
Google loves new content and prefers websites that are updated at a regular interval. Blogging is an easy way to keep your website fresh.
Blogging can also expand your keyword portfolio by answering more of the ‘long-tail’ search queries.
Also remember there are very many free blogging platforms that you can use. The only resource required is your time and imagination.
So, what do you think? Does your business run a blog, and what results have you seen?
Some further reading for the keen.